Several businesses are releasing similar products into the market in the modern business world. This has led to increased competition among the firms, forcing them to find innovative ways of marketing their products. Indeed, employing proper marketing strategies can help your firm outshine others in the industry. But, a less-taken but effective route is improved packaging. The right packaging can both attract and win the hearts of customers.
Today, the advancement of technologies comes into play to craft well-designed product packages. The fore-thinking packaging companies, in that regard, are bringing in concepts of sustainability into the packaging materials. Most expert packaging companies are also taking the advantage of the technology to produce unique packaging materials and tools that reflect the needs of modern society—designing packages that are aesthetically pleasing and easy to open.
Another fast emerging trends in packaging is the use of smart packaging. As the name suggests, Smart Packaging offers packaging with extended functions. Today, packages can be equipped with tiny electronic components like Bluetooth, alarms, RFID chips, LED lights, and loudspeakers. These components can communicate to achieve the protective function and promise impressive conveniences wherever they are used. A good example is when they are used in medicine packaging to monitor use. The package may monitor each pill you take from the container and sound an alarm if you take the wrong dosage.
At this juncture, there are variety of such innovative retail packaging solution providers that are entering the market to cater to the different needs in the retail tech domain. To help them choose the solution that best fits their requirement, Retail Tech Insights has compiled a list of retail packaging solution providers. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you Retail Tech Insights’ “Top 10 Retail Packaging Solutions Providers – 2022.”